Iulia likes IT - in fact, this is the name of her weekly TV show, which runs every Saturday on PRO TV.
But Iulia also likes colors, playful outfits. She's a young joyful woman - and this was our starting point for our inspiration. We associated crazy colors with sartorialist cuts and decided to go for dynamic not-so-serious poses.
Casual accessories added the cool modern touch we looked for.
One more time we managed to encapsulate one's personality in a visual concept. No more words needed.